The Next Decade Of Interpretation

C-Suite HotSeat

Oct 05 2026 | 00:26:26

00:00 / 00:26:26

Show Notes

Only 17% of the global population speaks English, yet countless enterprises still expect their international clients to adapt to them. This week on the C-Suite Hotseat, Interprefy CEO Oddmund Braaten explains why forcing your customers to speak your language is a massive strategic failure.

He unpacks the hidden dangers of adopting out-of-the-box AI solutions for enterprise communication, comparing language infrastructure to Starbucks’ custom-built coffee machines: if it fails, you lose money instantly.

Chapters

(00:00:08) - Introduction and Guest Welcome
(00:01:30) - Odmund's Background and Path to CEO
(00:03:04) - Transitioning from Board Member to CEO
(00:05:11) - COVID-Era Growth and Scaling Challenges
(00:07:45) - Balancing Speed and Quality of Service
(00:08:39) - The Future of Interpretation and AI Parity
(00:12:04) - Common Mistakes in Adopting AI Communication Tools
(00:15:17) - Working with Professionals and Localization Nuance
(00:16:21) - Advice for CEOs on Cross-Language Communication
(00:19:45) - Evolving Customer Expectations at Interprefy
(00:21:27) - Rapid Fire Questions
(00:24:11) - Closing Thoughts and Farewell

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