Only 17% of the global population speaks English, yet countless enterprises still expect their international clients to adapt to them. This week on the C-Suite Hotseat, Interprefy CEO Oddmund Braaten explains why forcing your customers to speak your language is a massive strategic failure.
He unpacks the hidden dangers of adopting out-of-the-box AI solutions for enterprise communication, comparing language infrastructure to Starbucks’ custom-built coffee machines: if it fails, you lose money instantly.
Charles Lesperance is President and CEO of OXO Innovation and Communications Transcript. A lawyer by training and a member of the Quebec Bar, Charles...
Christophe Djaouani is a global executive leading teams in EMEA, NASA, and APAC. He's highly motivated with +20 years’ experience helping customers in highly...
Edward Vick founded EVS Translations - a language services provider - in Germany in 1991. The company operates across Europe and the USA helping...
